ACTIVEFIT PRIVACY POLICY

Last Updated: July 17, 2024

This privacy policy (“Policy”) explains how personal information is collected, used, disclosed, and secured by ActiveFit (“Company,” “we,” or “us”) when you (“you,” “your,” “user”) access the Company website(s) at [www.activefit.com] (the “Site”). If you do not agree to the terms of this Policy, please do not use the Site.

We reserve the right to change the provisions of this Policy at any time. We will alert you that changes have been made by indicating on the Policy the date it was updated. We encourage you to review this Policy from time to time to make sure that you understand how any personal information you provide will be used. Your continued use of the Site following the posting of changes to these terms will mean you accept those changes.

What Is Personal Information?

As used herein, the term “personal information” means information that specifically identifies an individual (such as a name, address, telephone number, mobile number, e-mail address, date of birth, credit card number, social security number), or information about that individual that is directly linked to personal information. Personal information does not include “aggregate information,” which is data we may collect about the use of the Site or about a group or category of users, from which individual identities or other personal information has been removed. This Policy in no way restricts or limits our collection and use of aggregate information.

How Do We Collect Information, and What Types of Information Do We Collect?

Active Collection:

We collect certain information when you voluntarily provide it, such as if you send us an email or create an account on the Site, subscribe to a newsletter, participate in a community forum or chat room, shop on the Site, make a purchase on the Site, receive customer or technical support, or participate in contests, sweepstakes, events, or promotions. Such information may include various types of personal information. Additionally, we may also collect demographic information such as your age, gender, country and zip code of residence, recent purchases, and preferences. This demographic information may be associated with your personal information. If this demographic information is connected with personal information, we will treat the demographic information as personal information.

For some features of the Site, you may be able to submit information about other people. For instance, if you refer a friend or ship a purchase to a friend, you may submit someone else’s personal information. Company will use any such information that we collect from you about another person to carry out your request.

Passive Collection:

When you use the Site, some information is also automatically collected, such as your Internet Protocol (IP) address, operating system, browser type, address of a referring website, activity on the Site, etc. We treat this information as personal information if we combine it with or link it to any of the personal information mentioned above. Otherwise, it is used in the aggregate only.

We may also automatically collect certain information and monitor user activity through the use of “cookies” (including persistent and/or session cookies) or web beacons (also known as web bugs, pixel tags, tracking pixels, or clear gifs) on the Site. A “persistent cookie” is stored on a user’s hard drive until it expires (persistent cookies are set with expiration dates) or until the user deletes the cookie. Persistent cookies help websites remember your information and settings when you visit them in the future. “Session cookies” are cookies that expire upon the conclusion of your visit to a website. These types of cookies are widely used to facilitate a consumer’s interaction with a website. If you wish to block, erase, or be warned of cookies on the Site, please refer to your browser manufacturer to learn about these functions. However, if you choose to remove or reject cookies, this could affect certain features on the Site. In addition to the above, information provided by cookies, web beacons, or other devices may be used to analyze data, determine the popularity of content, deliver targeted advertising, make recommendations to users, better understand the Site’s usage or the effectiveness of ads, and track user actions/behavior on the Site.

How Do We Use the Personal Information We Collect?

We use personal information we collect through the Site for the purposes described in this Policy or elsewhere on the Site. For example, we may use personal and other information we collect to:

  • Process transactions
  • Request feedback
  • Communicate with the user
  • Contact the user about their account
  • Respond to user inquiries/problems
  • Deliver targeted ads
  • Provide recommendations
  • Monitor Site usage trends
  • Send promotional messages, confirmations, or security alerts
  • Prevent fraud
  • Conduct surveys

If you no longer wish to receive direct communications from us, you may opt out of all future communications by following the unsubscribe instructions provided in the email or contacting us directly.

What Personal Information Do We Share With Third Parties?

We will not share the personal information we collect from you through the Site with third parties, except as described in this Policy or on the Site. For example, we may share personal information as follows:

  • To service providers in connection with the operation of the Site and/or the marketing of our products and/or services
  • Upon user request or with user consent
  • To enforce the Policy
  • To comply with the law
  • To prevent fraud
  • In connection with the sale of Company assets

Aggregate Information:

We may take your personal information and make it non-personally identifiable, either by combining it with information about other individuals (aggregating your information with information about other individuals) or by removing characteristics (such as your name) that make the information personally identifiable to you (i.e., de-personalizing your information). This can include usage information and/or information that is not connected to personal information. Given the nature of this information, no restrictions apply under this Privacy Policy on our right to aggregate or de-personalize your personal information, and we may use and share in any way with third parties the resulting non-personally identifiable information.

Purchase or Sale of Businesses:

From time to time, we may purchase a business or sell one or more of our businesses, and your personal information may be transferred as a part of the purchase or sale. If we purchase a business, the personal information received with that business would be treated in accordance with this Policy, if it is practicable and permissible to do so. If we sell a business, we will include provisions in the selling contract requiring the purchaser to treat your personal information in the same manner required by this Policy. The provisions of this paragraph will also apply if we are sold as part of bankruptcy proceedings.

Disclosures Required By Law and Disclosures to Help Protect the Security and Safety of Our Websites and Others:

We will disclose personal information when we believe in good faith that such disclosures (a) are required by law, including, for example, to comply with a court order or subpoena, or (b) will help to: enforce our policies; enforce contest, sweepstakes, promotions, and/or game rules; protect your safety or security, including the safety and security of property that belongs to you; and/or, protect the safety and security of our Site or third parties.

How Can You Modify Or Delete Your Personal Information?

You may modify or delete the personal information collected through the Site at any time by visiting your profile or contacting us via email at info@activefit.ca or phone at 800-463-2361.

Does This Policy Apply to Other Websites Linked To From the Site?

The Site may contain links to other websites. Any personal information you provide on linked pages or applications is provided directly to that third party and is subject to that third party’s privacy policy. This Policy does not apply to such linked sites, and we are not responsible for the content or privacy and security practices and policies of these websites or any other sites that are linked to or from the Site. We encourage you to learn about their privacy and security practices and policies before providing them with personal information.

Do We Collect Information From Children Under the Age of 13?

The Site is not intended for use by children under the age of 13, and Company does not knowingly collect or use any personal information from such children. If we become aware that we have unknowingly collected personal information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our database.

What Steps Do We Take To Protect Your Information?

We take measures designed to protect your personal information in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration, and destruction. We provide physical, electronic, and procedural safeguards to protect information we process and maintain. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. To protect the confidentiality of personal information maintained in your account, you must keep your password confidential and not disclose it to any other person. You are responsible for all uses of the Site by any person using your password. Please advise us immediately if you believe your password has been misused.

Miscellaneous

This Policy and the privacy practices of Company will be subject exclusively to the laws of the Province of Ontario, Canada. Company makes no representation that this Policy and our practices comply with the laws of any other country or jurisdiction. Users of the Site who reside outside Canada do so on their own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable. If you reside outside Canada, by using the Site, you consent to the transfer, processing, and use of your information outside your country.

Questions?

If you have any questions about this Policy, please contact us at info@activefit.ca